Why is Bubble Tea Suddenly Popular in Japan?

The first time I tasted tapioca pearls in milk tea was as a teenager in the mid-1990’s while checking out a new trendy Asian fusion spot that was all the rage with us young folk in my hometown in the States. Fast-forward a couple of years to my first foray into Japan and I semi-noted that while milk tea can be bought at any vending machine and quickie mart, the chewy black pearls and thick straws could not be found upon these shores. Side quests into Korea showed they had the stuff around the same time the States boomed, and of course, so did Hong Kong and Singapore; two places frequented by Taiwanese, the originators of the Boba Tea concoction. So how did Japan get left out of this trend 20 years or so ago, and more astonishingly, just why is it suddenly popular here for seemingly no good reason? A Trend Once Missed Japan missed the boat on the first world bubble tea phenomenon perhaps due to the lost years after the economic bubble of the 1980s collapsed and with it, many people’s appetite for travel. Much foreign food, fashion, and pop-culture trends are bought to Japan by enterprising trendsetters who emulate what they come across elsewhere. Also remember, there was no Twitter and Instagram either– something that is definitely contributing to the boom right now. So why is it a thing in 2019? Basically the same reason as the last point above; social media has hit Japan in…
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Why is Bubble Tea Suddenly Popular in Japan?
Original Source: www.JapanInfoSwap.com
Why is Bubble Tea Suddenly Popular in Japan?

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